A co-production with Disney & Marvel Studios for the global release of Deadpool & Wolverine, one of the most tightly controlled creative partners in the industry.
Tele2 brand characters and Marvel’s iconic anti-heroes united in a full-scale integrated campaign, bringing Hollywood-level storytelling into telecom marketing for the first time in Central Asia.

Creative Project Lead, agency-side owner of the project

Led end-to-end partnership with Disney & Marvel Studios, managing a complex multi-level approval system across global stakeholders, including Ryan Reynolds’ production company, within a fixed release timeline.
Designed and implemented a tailored review and approval workflow, aligning cross-functional teams across strategy, creative, and production while ensuring dual compliance with Disney & Marvel governance and Tele2 brand guidelines under compressed timelines.
Owned original content production and delivered a fully integrated campaign across video, cinema, OOH, digital, and experiential.